Memetics Pt. 4: Short Towers + Secret Gnosis
In the first two videos on memetics (see schedule below), we talked about how truth — and other things we like — may not be decisive when it comes to the “spreadiness” and “stickiness” of certain ideas. In other words, “goodness” does not necessarily yield “fitness.”
In the third video, we talked about how some of the neuropsychological patterns that drive our decisionmaking can prompt and prevent virulence and resilience (“spreadiness” and “stickiness”). In that video, we focused primarily on loss aversion.
In this video, we’re going to talk about another such pattern, called secret gnosis stimulation.
We’ll find out why having and enjoying “hidden knowledge” can make you feel privileged, validated, and “rooted” to your local “tower,” even if it’s not tallest. This “hidden knowledge” often takes the form of esoteric or counterintuitive claims that can be convincing when internally consistent, and/or without a competitor recognized as viable.
We’ll also discuss several specific case examples of groups of people who are rooted to false conspiracy theories. Controversial!
Secret gnosis stimulation is very effective here, too. … It gets you locked into conspiracy theories when the body of [apparent evidence for the conspiracy] is dwarfed by reality.
- Memetics Pt. 1: Introduction, and the “Fitness” Snag
- Memetics Pt. 2: The Four Brothers (and Their Business Booths)
- Memetics Pt. 3: The Short Tower Problem
- Memetics Pt. 4: Short Towers + Secret Gnosis